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Alternative Trailer for La Ciénaga

by Videographic Criticism

This assignment asked the participants to produce a sixty- to ninety-second ‘alternative’ trailer with the following constraints: the videos should use precisely three on-screen titles consisting of no more than five words each; and the videos should include at least three different transitions in addition to straight cuts. Further, each participant received one additional parameter from among these: all images must be of characters in motion; no close-ups of people, only objects; no shots using camera movement; shots can include no more than one person. The goal was to encourage the production of trailers which did not focus on story—which were not a narrative ‘preview’ of the film in question—but rather which highlighted other aspects of the film, such as its visual and aural patterns or its tone.

Michael Talbott’s trailer for La Ciénaga (Lucrecia Martel, Argentina, 2001) invites the viewer to ask not ‘Is this a story I want to see?’ but rather ‘Is this a cinematic experience I want to have? Is this a cinematic world I want to inhabit?’

Alternative Trailer for La Ciénaga

by Videographic Criticism

This assignment asked the participants to produce a sixty- to ninety-second ‘alternative’ trailer with the following constraints: the videos should use precisely three on-screen titles consisting of no more than five words each; and the videos should include at least three different transitions in addition to straight cuts. Further, each participant received one additional parameter from among these: all images must be of characters in motion; no close-ups of people, only objects; no shots using camera movement; shots can include no more than one person. The goal was to encourage the production of trailers which did not focus on story—which were not a narrative ‘preview’ of the film in question—but rather which highlighted other aspects of the film, such as its visual and aural patterns or its tone.

Michael Talbott’s trailer for La Ciénaga (Lucrecia Martel, Argentina, 2001) invites the viewer to ask not ‘Is this a story I want to see?’ but rather ‘Is this a cinematic experience I want to have? Is this a cinematic world I want to inhabit?’

La Ciénaga Alternative Trailer

A Videographic Alternative Trailer for La Ciénaga

from La Ciénaga (2015)
Creator: Michael Talbott
Posted by Videographic Criticism
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