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A match-on-action cut

by Oliver Gaycken

This commercial contains a match-on-action cut. When Mr. Mayhem falls from the roof, there is a cut to a long shot as the figure falls from the roof and onto the car. I suspect that the body in the long shot is not Dean Winters but rather a stunt person. The power of the matched action, however, makes the two shots seem seamlessly connected.

A match-on-action cut

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A thirty-second ad

from Allstate Mayhem satellite dish (2014)
Creator: Leo Burnett Worldwide
Posted by Oliver Gaycken