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American Bandstand Station Callouts for Buffalo and Cleveland

by Matt Delmont

American Bandstand’s studio design also integrated this national perspective.  Across from Clark’s podium sat a second map of the U.S. featuring the call letters for each of the local television stations carrying the show.  This map, which was visible periodically during each show as the camera tracked teens dancing around the studio, served as a reminder of the program’s national reach.  More importantly, Clark frequently walked over to the board to make direct references to cities and stations in other parts of the country.  “Let’s go over to the Bandstand big board to see which stations we are going to check today,” Clark announced in a typical episode in December 1957.[i]  With the camera focused in tight close-up on the map, Clark informed viewers that Frankie Avalon’s “De De Dinah” was topping the record charts in Buffalo, New York (home of affiliate WGR); Cleveland, OH (WEWS); Akron, OH (WAKR); and Youngstown, OH (WKST).[ii]  In another show that same week, Clark highlighted stations in San Francisco (KGO); Stockton, CA (KOVR); Fresno, CA (KJEO); and Decatur, IL (WTDP), before introducing Sam Cooke’s “I Love You for Sentimental Reasons.”[iii]  Built into the structure of each show, this affiliate map of the U.S. offered TV stations, advertisers, and viewers evidence that American Bandstand was a national program.  With this national map of television stations American Bandstand encouraged viewers to imagine a nation of audience members watching along with them.[iv]  Within a broadcast medium that repeatedly sought to generate a sense of a national culture, American Bandstand

stood out for its insistent and geographically specific reminders that viewers were part of a national television audience.

American Bandstand - station callouts for Buffalo and Cleveland

American Bandstand frequently mention local affiliates that broadcast the show

from American Bandstand (1957)
Creator: Dick Clark
Distributor: ABC/WFIL
Posted by Matt Delmont