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Digitized Performances

by Kate Fortmueller

Digital performances can range from Andy Serkis's acclaimed motion capture performances to enhanced or altered performances, such as Brad Pitt's in The Curious Case of Benjamin Button. Other films, and advertisements such as this one, have used advancements in digital technologies to incorporate deceased actors. In this case, Chanel situates Charlize Theron and their new fragrance within a longer history of classical Hollywood glamour.

J'Adore Advertisement

In this ad for Dior's J'Adore fragrance, Charlize Theron runs into the Dior fashion show passing Grace Kelly, Marlene Dietrich, and Marilyn Monroe as she heads to the runway.

from J'Adore Advertisement (2011)
Creator: Jean-Jacques Annaud
Posted by Kate Fortmueller