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Fred Astaire for Dirt Devil

by Kelli Marshall

The late Fred Astaire "dances with" a Dirt Devil vacuum cleaner. This controversial ad, okayed by Astaire's daughter but protested by his widow, inspired "the Astaire Bill," which was passed in 1999 to "eliminate the exceptions and place the burden of proof on those using celebrity images, forcing them to show that their use is protected by the First Amendment."

Fred Astaire for Dirt Devil

The late Fred Astaire "dances with" a Dirt Devil vacuum cleaner. This controversial ad, okayed by Astaire's daughter but protested by his widow, inspired "the Astaire Bill," which was passed in 1999 to "eliminate the exceptions and place the burden of proof on those using celebrity images, forcing them to show that their use is protected by the First Amendment."

from Dirt Devil/TV (1997)
Creator: Dirt Devil
Posted by Kelli Marshall
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