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The Big Bang Theory -- Sunk Cost

Even though his ringtone purchase is a sunk cost, Leonard is unable to rationally select a new ringtone. He feels that having spent $3 on a ringtone requires that he use it, even if he doesn't like it.

from The Big Bang Theory (2009)
Creator: Chuck Lorre Productions
Distributor: James Tierney -- DVD
Posted by James Tierney
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