Skip to content. | Skip to navigation

Personal tools
Sections

Commentaries on this Media!

Social Influence in "Social Network"

by Charity-Joy Acchiardo

The trailer for the 2010 biographical film “The Social Network” chronicles the founding of Facebook - the internet revolution that changed human interaction for a generation - making it possible to like, to friend, to follow, to share, and to form part of groups and secret groups. Social influence plays a big part in explaining why human behavior differs from standard utility rational maximization, explaining phenomena like conformity and cooperation. The basic premise is that people tend to conform to the norms of a group for fear of sanction, to gain acceptance or even as they learn from each others’ choices. Leveraging these phenomena, as noted in the trailer “an idea worth millions of dollars...billions”, but one that risks “violating individual privacy”. Interestingly, even as “the facebook” encouraged the making of friends, its invention resulted in him "making a few enemies" along the way.

Social Influence in "Social Network"

Facebook made it possible to form online networks, like, friend, follow and magnify social influence. This influence helps explain why human behavior differs from standard utility maximization, explaining phenomena like conformity and cooperation.

from Social Network (2010)
Creator: David Fincher
Distributor: Columbia Pictures
Posted by Charity-Joy Acchiardo
Keywords
Genres
Options