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Reciprocity in "Kiatnakin Bank"

by Charity-Joy Acchiardo

The commercial from Kiatnakin Bank entitled, “The Dog” starts with a man buying food from a street vendor. He notices a woman leaning against her car but is distracted when a small dog barks at him in the hope of getting some food. The man gives the dog all his food. Unbeknown to the man, the dog heads along his way. The dog gets busy securing the man a parking spot and even protecting his car. When the man returns to the lot, the dog steels his bag and drops it next to the woman. The dog has reciprocated his generosity by ensuring that he gets to meet her after all. Reciprocity is a social norm that involves in-kind exchanges between people responding to another's action with another equivalent action. In this case, the exchange occurs between a man and a dog, which as the tagline of the advert states was a “return beyond expectation”.

Reciprocity in "Kiatnakin Bank"

A man gives a dog all his food and unbeknown to him, the dog returns the favour with interest. Reciprocity is a social norm that involves in-kind exchanges between people. In this case, the exchange occurs between a man and a dog.

from The Dog (2015)
Creator: Kiatnakin Bank
Distributor: YouTube
Posted by Charity-Joy Acchiardo
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