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Mr Brightside

by Charity-Joy Acchiardo

Is it rational to stay in a relationship when you know your partner has been unfaithful? Standard economic theory assumes that we behave rationally: make logical and consistent choices that maximise utility. Behavioral economics use the concept of bounded rationality to explain why we make apparently irrational decisions. The principles of sunk costs and loss aversion offer an insight into why people remain in sub-optimal relationships.

Mr Brightside

We use behavioral economics to explain why people remain in sub-optimal relationships.

from Hot Fuss (2004)
Creator: The Killers
Distributor: Island
Posted by Charity-Joy Acchiardo
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