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Moral Preferences in "Portlandia"

by Charity-Joy Acchiardo

In the clip “In the restaurant” from the TV series Portlandia, two customers are attempting to make an informed decision about whether to order chicken based on how it was cultivated (organic, certified, local, free-range). The waitress provides answers to all the questions and even supplies a glossy document describing exactly where the chicken came from. But the information is still not enough to answer all the questions for these customers as moral preferences and the decision-making process “tears to the very core” of the customers’ being. The clip also illustrates bounded rationality, namely the restrictions to human information processing, due to limits in information and computational capacities.

Moral Preferences in "Portlandia"

Two customers try to make an informed decision about whether to order chicken but the information and time available are not enough to answer all the questions - a case of bounded rationality.

from Portlandia (2011)
Creator: Fred Armisen, Carrie Brownstein and Jonathan Krise
Distributor: IFC
Posted by Charity-Joy Acchiardo
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