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Liddup

by Charity-Joy Acchiardo

A very enthusiastic duo, Taylor and Jason develop an innovation for coolers, an industry with only 3 major competitors!  Their idea is to put LED lights in a cooler to make it easier to find what you’re looking for in the dark.  The sharks point out that they’ll never be successful selling their own coolers in such a concentrated market and will have to license their technology to one or more of the big players.  This is an excellent discussion starter for oligopolistic competition and barriers to market entry. This clip is part of a collaborative research project by Charity-Joy Acchiardo, Abdullah Al-Bahrani, Darshak Patel, and Brandon Sheridan.

Opening the "Liddup" on Oligopolies

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Liddup competes in a concentrated market, hoping to share profits with the current firms in the existing oligopoly. Shark Tank season 4

from Shark Tank Season 4 Episode 21 (2012)
Creator: Mark Burnett
Distributor: ABC
Posted by Charity-Joy Acchiardo
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