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Choice Architecture in "The Matrix"

by Charity-Joy Acchiardo

In a movie clip from the 1999 science fiction movie, “The Matrix”, Morpheus explains the nature of the matrix to Neo. “It is the world pulled over your eyes to blind you from the truth”, he explains. He tells Neo that he is currently a slave in “a prison you cannot smell or taste or touch”. He then offers Neo the possibility to see the truth, if he swallows the red pill. Choice architecture refers to the different ways in which choices can be presented to decision makers to influence their outcomes. While advocates of libertarian paternalism embrace choice-architecture as a way to overcome biased-decision making and make better choices, while still allowing freedom of choice, critics argue that it undermines respect for individual human agency and moral autonomy.

Choice Architecture in "The Matrix"

Morpheus explains the insidious nature of the Matrix to Neo offering him the possibility to see the truth if he swallows the red pill. Critics of libertarian paternalism argue that it undermines respect for individual human agency and moral autonomy.

from The Matrix (1999)
Creator: Lana Wachowski and Lilly Wachowski
Distributor: Warner Bros.
Posted by Charity-Joy Acchiardo
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