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Availability in "Ameriquest"

by Charity-Joy Acchiardo

In a commercial by the mortgage company Ameriquest, a man rushes to prepare a surprise dinner for his partner. A series of mishaps make it look like he is slaughtering the cat as soon as his partner walks through the door. Availability is a heuristic where people make judgments about the likelihood of an event based on how easily an instance comes to mind. Ameriquest’s tag line is precisely that they won’t “judge too quickly”.

Availability in "Ameriquest"

A man is preparing a surprise dinner for his partner. A series of mishaps make it look like he is killing a cat. Availability is a heuristic where people make judgments about the likelihood of an event based on how easily an instance comes to mind.

from Cat Commercial for Ameriquest (2009)
Creator: Ameriquest Mortgage
Distributor: YouTube
Posted by Charity-Joy Acchiardo
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