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Text Commentary

Flow and IFC's Onion News Network
by How to Watch Television `

This segment of planned flow from the Onion News Network on IFC shows how flow attempts to maintain a grasp on the viewer's attention, but perhaps more importantly, reassert the station's brand--in this case, that IFC is smart, clever, and authentic. Here we see the portion of one fake news segment, the introduction to another, a "real" ONN promo, a fake promo, ads, an IFC promo, and more "real" fake news. Ethan Thompson analyzes the flow of the entire 30 minutes of this program in his essay in How to Watch Television.

This Commentary is related to the following Clips:
Flow and IFC's Onion News Network by IFC and the Onion (2011) In this clip from the short-lived IFC news parody program the Onion News Network, we see how the flow of programming segments and branding work hand-in-hand in the convergence era.