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Marginal Thinking in "The Sasquatch Hamburger" - Man vs. Food
by Dirk Mateer `

Adam Richman, the show's host, travels the country engaging in unusual food eating contests. He finds himself up against the Sasquatch burger, 7.5 pounds of food. He must eat the entire meal in under an hour to win the challenge and add his name to those who have won. Unfortunately he hits the wall with 13 minutes left and 1/4 of the burger still to eat. My favorite quote from Adam is that since he was up against the clock he couldn't even enjoy eating the burger. Since Adam stops before losing his dignity, his behavior illustrates diminishing marginal utility and also rational behavior. He does not eat once additional bites would cause him to throw up.

This Commentary is related to the following Clips:
"The Sasquatch Hamburger" - Man vs. Food by Executive Producer: Matt Sharp, Presented by: Adam Richman (2008) Adam Richman, the show's host, travels the country engaging in unusual food eating contests.