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Game of Thrones Case Study

HBO needed to raise awareness for it’s new show "Game of Thrones", an adaptation of George RR Martin’s epic fantasy novels. To do this, Campfire brought the world of Westeros to life through a series of interactive experiences based around the 5 senses. The novels already had a passionate and connected fan base, so our strategy was to activate those fans and have them broadcast their excitement to a wider audience.

from HBO (2011)
Creator: George RR Martin
Posted by ebreilly