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Mexican Coca-Cola Ad

by Christine Becker

This ad for Coca-Cola aired in Mexico in December 2015; Coke apologized and withdrew the ad from circulation after criticism accrued over its colonialist content.

More information about the ad and its controversy can be found here: https://www.huffpost.com/entry/coca-cola-mexico-commercial_n_5665520de4b072e9d1c6969d. From the article:
"The video was roundly panned, with an analysis on the teleSUR website calling it “a painful metaphor of ongoing colonialism in the country: white kids storm the Mixe Indigenous community, as if a crusade, distribute coke bottles and build a giant Coca-Cola Christmas tree for all to idolize."

“I consider this type of advertising an act of discrimination and racist,” said indigenous lawyer Elvira Pablo, according to Mashable. “It also promotes the breakdown of the social fabric by trying to impose a consumer culture alien to this community.”"

Mexican Coca-Cola Ad

This ad for Coca-Cola aired in Mexico in December 2015; Coke apologized and withdrew the ad from circulation after criticism accrued over its colonialist content.

from El comercial racista de Coca Cola (2015)
Creator: Coca-Cola
Distributor: YouTube user DocMah 71
Posted by Christine Becker
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