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Where do you want to go today?
by Critical Commons Manager `

Microsoft's Windows 98 ad campaign highlighted the potential for personal computers to serve as trans-national, cross-cultural conduits for all forms of entertainment, information and education that wealthy white people could want. The campaign's catch phrase, "Where do you want to go today?" captures the ideology of privilege and access that characterizes much technological fetishism in the TV ads of the early 90s.

This Commentary is related to the following Clips:
Microsoft Windows 98 ad by Microsoft (1993) A low-quality ad for Microsoft's Windows 98 operating system that asks, "Where do you want to go today?"