Skip to content. | Skip to navigation

Personal tools

Text Commentary

Pepsi / Apple Superbowl ad
by Critical Commons Manager `

Produced by the advertising firm BBDO Worldwide, this ad was commissioned by Apple and Pepsi for the 2004 Superbowl. It depicts real-world teenagers who were accused of illegal filesharing by the RIAA, defiantly announcing their intention to continue downloading free songs from the internet. Although the surface message is clear -- the RIAA's high-profile and indiscriminate prosecutions have had little impact on downloading practices among teenagers -- the ad is actually promoting a Pepsi campaign that gives away free iTunes downloads.

This Commentary is related to the following Clips:
Pepsi / iTunes ad by BBDO Worldwide (2004) Ad for Pepsi and iTunes uses real world teenagers accused of illegal music downloading