Produced by the advertising firm BBDO Worldwide, this ad was commissioned by Apple and Pepsi for the 2004 Superbowl. It depicts real-world teenagers who were accused of illegal filesharing by the RIAA, defiantly announcing their intention to continue downloading free songs from the internet. Although the surface message is clear -- the RIAA's high-profile and indiscriminate prosecutions have had little impact on downloading practices among teenagers -- the ad is actually promoting a Pepsi campaign that gives away free iTunes downloads.