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Text Commentary

AT&T ads
by Critical Commons Manager `

This montage of TV spots from AT&T's "You Will" advertising campaign highlights the utopian ideology of many technology ads in the early 1990s. As naive as these may seem to us now, the majority of these horizon technologies were predicted with remarkable precision less than 20 years ago. These ads are also exemplary of the shift from selling particular goods and services to the promotion of a lifestyle and ideology of futurism targeted at middle class white people.

This Commentary is related to the following Clips:
AT&T You Will ad montage by AT&T (1993) A low-quality montage of AT&T ads from the early 90s celebrating technology's bright future for middle class white people