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VR on TV

by Critical Commons Manager

In the 1990s, when it seemed like consumer grade virtual reality might make a dent in the dominance of film and television for commercial entertainment, an entire sub-genre of VR films and VR TV emerged to raise expectations about what virtual reality systems were like. A quarter-century later, when VR might actually pose a viable threat to film and TV, such visions have been strikingly absent from the cultural discourse of virtual reality. Why is this? The high-profile product placement of a Samsung Gear VR head mounted display on the eve of the product's commercial debut suggests a different kind of relationship between the entertainment and technology industries than we have seen in the past. Is Colbert's mocking use of the Gear VR evidence that these two industries may find a way to work together or an extension of traditional rivalries?

Samsung Gear VR head mounted display on Stephen Colbert

Late night television makes fun of live streamed virtual reality for the democratic presidential debate

from Late Show with Stephen Colbert (2015)
Creator: CBS
Distributor: CBS
Posted by Critical Commons Manager