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A viral ad by Saatchi and Saatchi

by Critical Commons Manager

Fountain Skiing was widely acclaimed as one of the most successful viral advertisements of 2009. What are the components of a successful "viral" ad? What clues are embedded in this video that suggest its authenticity or inauthenticity?

Saatchi and Saatchi Fountain Skiing viral advertisement

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A viral ad by Saatchi and Saatchi

from Fountain Skiing (2009)
Creator: Saatchi and Saatchi
Distributor: Saatchi and Saatchi
Posted by Critical Commons Manager
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