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Human vs. electronic communication

by Critical Commons Manager

If you don't interact with other humans in real space, then you don't need fresh breath. The spectre of electronic communications replacing real-life human contact presumably prompted this ad for Dentyne gum. Its uncritical celebration of intimate, human contact ignores the inevitability of microbial transmission due to precisely this type of physical intimacy, in addition to symptomatically representing a common trend in anti-technology advertising.

Reactionary anti-social networking ad for Dentyne

The makers of Dentyne chewing gum advocate human over electronic social interactions

from Face Time ad (2010)
Creator: Dentyne
Distributor: Interweb
Posted by Critical Commons Manager