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The Way Things Go and narrative

by Critical Commons Manager

Peter Fischli and David Weiss's seminal video art project may be used to illustrate the extent to which viewers have been conditioned to see or experience "narrative" effects (such as suspense, anxiety, satisfaction, etc.) even in the cause and effect of otherwise inanimate objects. Why has the real-time hypelinearity of The Way Things Go been so often imitated by advertisers including Honda, Dawn, Guinness and more?

Antropomorphism of objects

by Tom Oliver

It is interesting to see how we are drawn into the action on at least two levels; we try to predict the outcome of the next bizarre contraption and we begin to empathize with the odd collection of junk, feeling elation for objects as they overcome obstacles, or feeling pathos for those that are destroyed.

Pleasures of hyperlinearity in The Way Things Go

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Inanimate objects and cause-effect reactions trigger narrative associations

from The Way Things Go (Der Lauf der Dinge) (1987)
Creator: Peter Fischli and David Weiss
Distributor: Icarus
Posted by Critical Commons Manager
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