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IKEA as ARG

by Critical Commons Manager

Project documentation of a field trip in Steve Anderson's USC Interactive Media class Interactive Experience and World Design in which graduate students from USC’s Interactive Media program infiltrated an IKEA retail outlet to analyze the spatial and narrative design of the store as part of an Alternate Reality Game experience. The video offers a summary of the course context and project assignment, focusing on the concept of “scripted spaces,” drawn from Norman Klein’s book The Vatican to Vegas.

IKEA as ARG

Project documentation of an alternate reality game experience by Steve Anderson for the class Interactive Experience and World Design in 2010

from IKEA as ARG (2010)
Creator: Steve Anderson
Posted by Critical Commons Manager
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