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Like Apple, IBM used cinema to advertise personal computers in 1984

by Critical Commons Manager

While Apple famously hired Ridley Scott to produce a highly cinematic reference to the film version of Orwell's 1984 in their advertising campaign for the newly released McIntosh, IBM turned to silent era cinema and Chaplin's Modern Times, with a telling slogan "How To Tame Your Data," which perhaps hinted at the difficulty of using the pre-windows DOS operating system, as compared with the graphics-friendly Mac OS.

IBM Modern Times ad

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IBM's anachronistically cinematic advertising campaign for personal computers featured a Charlie Chaplin surrogate

from How to Tame Your Data (1984)
Creator: IBM / The New Yorker
Distributor: New Yorker
Posted by Critical Commons Manager