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Kellogg's sponsorship of The Monkees lives on

by Critical Commons Manager

Even now, more than 45 years later, the end credit sequence of The Monkees TV series bears prominent evidence of the show's sponsorship by Kellogg's. While diegetically embedded product placement has become more prominent in recent decades, it is difficult to imagine this type of extra-diegetic overlaying of commercial products on the faces of actors during a credit sequence today.

Embedded sponsorship long outlives interstitial TV advertising

The end title sequence for The Monkees TV show includes prominent overlays of Kellogg's products

from The Monkees (1966-68)
Creator: Bob Rafelson
Posted by Critical Commons Manager