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Product placement in James Bond movies

by Critical Commons Manager

Product placement in Hollywood reaches an apotheosis in James Bond films via these obligatory 'gearing up' sequences in which 007 receives customized consumer goods that presage his eventual success in saving the world. As always, these product placement scenes combine real world technologies with fictional hyperbole of the Bond genre, with special attention to luxury items such as sports cars, electronics and personal accessories.

Product placement in Die Another Day

The obligatory 'gearing up' sequence in Die Another Day presents an ideal opportunity for product placement

from Die Another Day (2002)
Creator: Lee Tamahori
Distributor: MGM
Posted by Critical Commons Manager