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Halftime ad ideology

by Critical Commons Manager

What cultural references and ideological assumptions are necessary to "correctly" decode this overwrought Superbowl ad for the American auto industry? What counter-readings or mis-readings might be available to different types of viewers? How does Clint Eastwood serve as a vessel and an icon of political ideology? Who is the intended audience for this ad? Who is excluded by its chosen system(s) of signification? What extra-textual historical context adds to our overall understanding of this cultural artifact?

Clint Eastwood It's Halftime in America Superbowl ad

As laden with ideological signification as this ad is, counter-readings are still possible

from It's Halftime in America (2012)
Creator: Wieden + Kennedy
Distributor: Chrysler
Posted by Critical Commons Manager
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