Skip to content. | Skip to navigation

Personal tools

Commentaries on this Media!

Animation and typography in titles

by Critical Commons Manager

Saul Bass created this animated title sequence for Stanly Kramer's It's a Mad, Mad, Mad, Mad World, which cleverly integrates the actions depicted in the animation with the text and credits presented typographically. This sequence elevates the genre of opening credits from a narratively suprefluous preamble to an integrated part of the story exposition.

Animated title sequence for Stanley Kramer's It's a Mad, Mad, Mad, Mad World

Narrative exposition and animated typography adorn this title sequence created by Saul Bass

from It's a Mad Mad Mad Mad World (1963)
Creator: Saul Bass
Posted by Critical Commons Manager