Skip to content. | Skip to navigation

Personal tools

Commentaries on this Media!

Pepsi / Apple Superbowl ad

by Critical Commons Manager

Produced by the advertising firm BBDO Worldwide, this ad was commissioned by Apple and Pepsi for the 2004 Superbowl. It depicts real-world teenagers who were accused of illegal filesharing by the RIAA, defiantly announcing their intention to continue downloading free songs from the internet. Although the surface message is clear -- the RIAA's high-profile and indiscriminate prosecutions have had little impact on downloading practices among teenagers -- the ad is actually promoting a Pepsi campaign that gives away free iTunes downloads.

Pepsi / iTunes ad

Ad for Pepsi and iTunes uses real world teenagers accused of illegal music downloading

from I Fought the Law (2004)
Creator: BBDO Worldwide
Distributor: Superbowl ad
Posted by Critical Commons Manager