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Fight Club Ikea catalogue scene

by Steve Anderson

The overlaying of text on screen in this scene from David Fincher's Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films.

Surfer vernacular in a supercomputer parody

by Critical Commons Manager

The forced irreverence and iconoclasm of Team America World Police extends to the portrayal of a supercomputer named I.N.T.E.L.L.I.G.E.N.C.E. but unfortunately the acronym is never deciphered. The affectation of a surfer dude vernacular is unique among computer voice interfaces in the cinematic imaginary.

Fight Club Ikea Catalogue Scene

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This augmented reality scene marks an extra-diegetic moment in the narrative of Fight Club.

from Fight Club (1999)
Creator: David Fincher
Posted by Ala' Diab