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A Swanson Endorsement

by Jadrian

Ron won't endorse a product unless he uses it exclusively and actually believe in it. Firms in imperfect markets often use celebrity advertising because it serves as a signal that the person selling the product actually believes in the product.

P&R: Ron's endorsement

Ron is fearful of endorsing products unless he actually uses them

from Parks and Recreation (2011)
Creator: Greg Daniel
Distributor: Netflix
Posted by Jadrian
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