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Framing Social Causes

by Jadrian

The girls go out drinking at a new bar that focuses on large social causes, like childhood hunger and sex trafficking. From a behavioral standpoint, highlighting the important of social causes can cause people to pay more for their goods and services because they feel like they are making a bigger impact. The girls aren't as impressed with the framing.

Broad City: Social Causes Drinking

The girls hit up a new pretentious bar serving food and drinks designed to help social causes

from Broad City (2014)
Creator: Ilana Glazer, Abbi Jacobson
Distributor: Comedy Central
Posted by Jadrian