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Seinfeld Economics: The Big Salad
by Linda Ghent `

Utility is an economic concept referring to the precise degree of personal satisfaction, pleasure, or sense of want-fulfillment an individual derives from consuming some quantity of a good or service at a particular point in time.

Altruism is selfless concern for the welfare of others. Altruism focuses on a motivation to help others or a want to do something good without reward.

This Commentary is related to the following Clips:
Seinfeld: The Big Salad by Larry David & Jerry Seinfeld (1994) At Elaine's request, George purchases a "big salad" for her from Monk's. When his girlfriend appears to take credit for this, George becomes obsessed over the issue. His altruism is not pure: George derives utility from the fact that the purchase is associated with his generosity.