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Seinfeld Economics: The Pledge Drive (Snickers Bar)

by Linda Ghent

The bandwagon effect is the observation that people often do (or believe) things because many other people do (or believe) the same. Without examining the merits of the particular thing, people tend to “follow the crowd”.


Seinfeld: The Pledge Drive (Snickers Bar)

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Elaine's boss eats a candy bar with a fork and knife. Soon, everyone is doing it. The utility they get from eating this way depends on the number of other people doing it; they'd likely never do it if everyone else wasn't.

from Seinfeld, Season 6 (1994)
Creator: Larry David & Jerry Seinfeld
Posted by Linda Ghent