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Commentaries on this Media!

What audiences want and why?

by John Paul Henderson

When determining what audiences will want to watch or be attracted to I do not believe any executive would have thought that a "Seinfield" would become as popular as it did.  The basis of most shows today have a high concept and are dramatic and keep the audience thinking or guessing.  What does it say when one of the most popular shows of all time is about the life of an average man living an average life commenting on everyday problems. Do we as a society want entertainment that is more relatable to our every day lives.  "Friends" is also another good case study.  A story about average people who are room mates across the hall from each other.  As interactive media goes we are wanting to be able to relate because this puts us into the show.  We may not be actually interacting with the content but we are able to relate so closely that we feel that we have invested something in these shows.  This is a mentality I believe that is shared across all media.  When we are able to relate or if we want to be able to relate we are more interested and will invest more into a show or entertainment.  In conclusion I believe we as a society will interact with entertainment one way or another.  The more relatable a show is the more we will be attracted to this show.

Seinfeld Economics: The Nose Job

by Linda Ghent

A trade-off refers to giving up one thing in return for something else. It implies a decision to be made with both an upside and downside of a particular choice.

Game theory attempts to mathematically capture behavior in strategic situations, or games, in which an individual's success in making choices depends on the choices of others. Game theory has been used to study a wide variety of human and animal behaviors. It was initially developed in economics to understand a large collection of economic behaviors, including behaviors of firms, markets, and consumers. The use of game theory in the social sciences has expanded, and game theory has been applied to political, sociological, and psychological behaviors as well.

A commitment device is a way of changing incentives so as to make otherwise empty threats or promises credible. 


Seinfeld: The Nose Job

Jerry fights an inner war over a woman he hates, but who gives him great sex. In an attempt to break himself of her, Jerry has Kramer tear up her phone number.

from Seinfeld, Season 3 (1991)
Creator: Larry David & Jerry Seinfeld
Posted by Linda Ghent