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Commentaries on this Media!

What audiences want and why?

by John Paul Henderson

When determining what audiences will want to watch or be attracted to I do not believe any executive would have thought that a "Seinfield" would become as popular as it did.  The basis of most shows today have a high concept and are dramatic and keep the audience thinking or guessing.  What does it say when one of the most popular shows of all time is about the life of an average man living an average life commenting on everyday problems. Do we as a society want entertainment that is more relatable to our every day lives.  "Friends" is also another good case study.  A story about average people who are room mates across the hall from each other.  As interactive media goes we are wanting to be able to relate because this puts us into the show.  We may not be actually interacting with the content but we are able to relate so closely that we feel that we have invested something in these shows.  This is a mentality I believe that is shared across all media.  When we are able to relate or if we want to be able to relate we are more interested and will invest more into a show or entertainment.  In conclusion I believe we as a society will interact with entertainment one way or another.  The more relatable a show is the more we will be attracted to this show.

Seinfeld Economics: The Muffin Tops (Stumps)

by Linda Ghent

Complements are goods that are consumed together. When two goods are complements, a price increase for one product leads to a drop in the demand for the other product.

In economics, a bad is the opposite of a good. "Bads" can be thought of as goods with a negative value to the consumer, or a negative price in the marketplace.

Two goods are substitutes if, when the market price of the first good rises, the demand for the second good also rises.


Seinfeld: The Muffin Tops (Stumps)

Elaine and her old boss find that selling just the tops of muffins is more profitable than selling the whole muffin (which consists of the top + the stump). So are the top and the stump complements or substitutes? Neither--the stumps are an economic bad, which reduce utility. Evidence for this is found in the fact that homeless people won't eat the stumps that the muffin-top restaurant throws away, unless they come with the tops as compensation.

from Seinfeld, Season 8 (1997)
Creator: Larry David & Jerry Seinfeld
Posted by Linda Ghent