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What audiences want and why?

by John Paul Henderson

When determining what audiences will want to watch or be attracted to I do not believe any executive would have thought that a "Seinfield" would become as popular as it did.  The basis of most shows today have a high concept and are dramatic and keep the audience thinking or guessing.  What does it say when one of the most popular shows of all time is about the life of an average man living an average life commenting on everyday problems. Do we as a society want entertainment that is more relatable to our every day lives.  "Friends" is also another good case study.  A story about average people who are room mates across the hall from each other.  As interactive media goes we are wanting to be able to relate because this puts us into the show.  We may not be actually interacting with the content but we are able to relate so closely that we feel that we have invested something in these shows.  This is a mentality I believe that is shared across all media.  When we are able to relate or if we want to be able to relate we are more interested and will invest more into a show or entertainment.  In conclusion I believe we as a society will interact with entertainment one way or another.  The more relatable a show is the more we will be attracted to this show.

Seinfeld Economics: The Muffin Tops (Intellectual Property Rights)

by Linda Ghent

Innovation involves the introduction of a new good or new method of production or the development of a new market.

Intellectual property rights provide control of distinct types of creations of the mind. Common types of intellectual property include copyrights, trademarks, patents, industrial design rights and trade secrets.

Seinfeld: The Muffin Tops (Intellectual Property Rights)

Elaine comes up with the idea of selling only the top parts of muffins; within days her old boss has opened a muffin-top store, capitalizing on her idea. Elaine needs protection for her idea, which is the role of the patent/trademark system.

from Seinfeld, Season 8 (1997)
Creator: Larry David & Jerry Seinfeld
Posted by Linda Ghent
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