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What audiences want and why?

by John Paul Henderson

When determining what audiences will want to watch or be attracted to I do not believe any executive would have thought that a "Seinfield" would become as popular as it did.  The basis of most shows today have a high concept and are dramatic and keep the audience thinking or guessing.  What does it say when one of the most popular shows of all time is about the life of an average man living an average life commenting on everyday problems. Do we as a society want entertainment that is more relatable to our every day lives.  "Friends" is also another good case study.  A story about average people who are room mates across the hall from each other.  As interactive media goes we are wanting to be able to relate because this puts us into the show.  We may not be actually interacting with the content but we are able to relate so closely that we feel that we have invested something in these shows.  This is a mentality I believe that is shared across all media.  When we are able to relate or if we want to be able to relate we are more interested and will invest more into a show or entertainment.  In conclusion I believe we as a society will interact with entertainment one way or another.  The more relatable a show is the more we will be attracted to this show.

Seinfeld Economics: The Marine Biologist (Banking Regulation)

by Linda Ghent

In the days before bank deregulation, interest rates were administered: 0% on checking accounts, 5.25% on savings accounts. With market interest rates higher than these, there was no way for banks to compete for funds except to offer additional perks like toasters, tape recorders, and organizers.

 

Seinfeld: The Marine Biologist (Banking Regulation)

Kramer gives Elaine an organizer that he got at the bank when he opened a new account; Jerry proudly shows off a tape recorder that he got at a different bank. In the days before bank deregulation, interest rates were administered: 0% on checking accounts, 5.25% on savings accounts. With market interest rates higher than these, there was no way for banks to compete for funds except to offer additional perks like toasters, tape recorders, and organizers.

from Seinfeld, Season 5 (1994)
Creator: Larry David & Jerry Seinfeld
Posted by Linda Ghent
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