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Seinfeld Economics: The Glasses (Night/Day Guy)

by Linda Ghent

Dual-self models describe behavior as a struggle between "cognitive" and "impulsive" areas in the brain. Evidence of dual-self models with a short-run, impulsive self and a rational, higher-cognitive self have been found in several behavioral experiments.

Time inconsistency describes a situation where a decision-maker's preferences change over time in such a way that what is preferred at one point in time is inconsistent with what is preferred at another point in time.


Seinfeld: The Glasses (Night/Day Guy)

In his opening comedy sketch, Jerry laments that his "Night Guy" always wants to stay up late, but then "Morning Guy" must bear the cost of not getting enough sleep. This is a great example of the dual-self problem discussed in behavioral economics.

from Seinfeld, Season 5 (1993)
Creator: Larry David & Jerry Seinfeld
Posted by Linda Ghent