Michel Gondry lecture by Chi Huan Chengby Survey of Interactive Media
Behind the scenes of a Michel Gondry ad for HP
Michel Gondry visualizes what he uses computer for in his HP Ad. In the computer world, Michel Gondry shows three of his different identities as himself, stop motion puppet, and computer generated character. The three of them turns into each other easily with a cut. Gradually these three start to appear together in the same frame. This is to visualize what he says in the Behind the Scene video, what he likes about the computer the best is interfacing. As the computer turns into a messy studio, virtual world refers back to the real world, but the size, spatial regulation in the real world no longer applies to the computer world. Everything is relative to each other. Anonymous hits on the internet were visualized as copy-and-paste Michel Gondrys and faceless Matrix like computer agents. However, in the best trick of the ad, the infinite photo in photo trick, he turns a 2D game he plays with his girlfriend into a 3D one, physically, sans computer. It says something about Michel Gondry, as a person, an artist, and a human being. And one of this human being’s motif is good at dreaming, not sleeping.