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Mexican Coca-Cola Ad 01:27 Mexican Coca-Cola Ad
From El comercial racista de Coca Cola (2015).
This ad for Coca-Cola aired in Mexico in December 2015; Coke apologized and withdrew the ad from circulation after criticism accrued over its colonialist content. Contributed by Christine Becker
Carl's Junior Bacon Three Way Burger PostFeminist Commercial 00:41 Carl's Junior Bacon Three Way Burger PostFeminist Commercial
From Carl’s Jr Bacon 3 Way Burger “Fantasty” Commercial (2015).
Post-Feminist Carl's Junior Commercial Contributed by Nicole Michelle Danser
The Coase Theorem -- US Bank 00:30 The Coase Theorem -- US Bank
From US Bank Commercial (2015).
A commercial by US Bank that shows people bargaining over a giant helmet that is causing a negative externality. Contributed by James Tierney
1970s fembot and Bionic Woman action figure ads 01:38 1970s fembot and Bionic Woman action figure ads
From Bionic Woman action figure ads (1976).
Bionic Woman action figures epitomize tropes of 1970s femininity in these ads for the Kenner Toy company Contributed by Critical Commons Manager
MCI's Anthem (1997) - Freedom from the Marked Body 01:00 MCI's Anthem (1997) - Freedom from the Marked Body
From Anthem (1997).
This commercial from MCI posits the Internet as a utopian public space in which inequalities like race, class, gender, age, and disability disappear. Contributed by Jason Lipshin
Fred Astaire for Dirt Devil 00:14 Fred Astaire for Dirt Devil
From Dirt Devil/TV (1997).
The late Fred Astaire "dances with" a Dirt Devil vacuum cleaner. This controversial ad, okayed by Astaire's daughter but protested by his widow, inspired "the Astaire Bill," which was passed in 1999 to "eliminate the exceptions and place the burden of proof on those using celebrity images, forcing them to show that their use is protected by the First Amendment." Contributed by Kelli Marshall
Gene Kelly and Donald O'Connor for Volkswagen Jetta (2011) 00:30 Gene Kelly and Donald O'Connor for Volkswagen Jetta (2011)
From Volkswagen (2011).
This 2011 commercial relocates a portion of Gene Kelly's and Donald O'Connor's "chair dance" (featured on TV in 1960) to the backseat of a Volkswagen Jetta. Contributed by Kelli Marshall
Diet Coke Ad (1991) 00:59 Diet Coke Ad (1991)
From Diet Coke/TV (1991).
This is a Diet Coke commercial that aired in the U.S. in 1991 in which dead screen/music legends Humphrey Bogart, Louis Armstrong and James Cagney were resurrected via "rotoscopy" and CGI to "perform" alongside and/or interact with the (very much alive) performer Elton John. While some critics deemed the commercial creative and technically savvy, others likened it to grave-robbing. Contributed by Kelli Marshall
Dodge Commercial, Vertigoed 02:09 Dodge Commercial, Vertigoed
From Dodge Commercial (1957).
A Dodge commercial is Vertigoed--modified with music from the film, Vertigo. Contributed by Jeremy Butler
Imbalanced Composition in a Marshall's/T.J. Maxx Commercial Imbalanced Composition in a Marshall's/T.J. Maxx Commercial
From Marshall's/T.J. Maxx Commercial (2010).
Imbalanced visual composition in a TV commercial. Contributed by Jeremy Butler
Utopian Style in a Coca-Cola Commercial 00:30 Utopian Style in a Coca-Cola Commercial
From Coca-Cola Commercial: "Bliss Comes From Within" (2000).
Richard Dyer's concept of "utopian style" can be applied to this Coca-Cola commercial. Contributed by Jeremy Butler
Editing Exercise Using 1959 Chevrolet Commercial: Variation 5 00:50 Editing Exercise Using 1959 Chevrolet Commercial: Variation 5
From Chevrolet Commercial: Variation 5 (1959).
Chevrolet station wagon commercial. Contributed by Jeremy Butler
Editing Exercise Using 1959 Chevrolet Commercial: Variation 3 00:11 Editing Exercise Using 1959 Chevrolet Commercial: Variation 3
From Chevrolet Commercial: Variation 3 (1959).
Chevrolet station wagon commercial. Contributed by Jeremy Butler
Editing Exercise Using 1959 Chevrolet Commercial: Variation 1 00:12 Editing Exercise Using 1959 Chevrolet Commercial: Variation 1
From Chevrolet Commercial: Variation 1 (1959).
Chevrolet station wagon commercial. Contributed by Jeremy Butler
Dodge Commercial: Horror/SciFi Variation 02:09 Dodge Commercial: Horror/SciFi Variation
From Dodge commercial (1957).
A Dodge commercial with generic "horror/scifi" music replacing the original audio. Contributed by Jeremy Butler
Dodge Commercial: "Tchaikovsky Symphony No. 4" Variation 02:09 Dodge Commercial: "Tchaikovsky Symphony No. 4" Variation
From Dodge commercial (1957).
A Dodge commercial with Tchaikovsky Symphony No. 4, as performed by the Huxford Symphony Orchestra, replacing the original audio. Contributed by Jeremy Butler
Dodge Commercial: "Solidarity Forever" Variation 02:09 Dodge Commercial: "Solidarity Forever" Variation
From Dodge commercial (1957).
A Dodge commercial with Ralph Chaplin’s "Solidarity Forever" (performed by Bare Knuckles) replacing the original audio. Contributed by Jeremy Butler
Black And White in Commercials: Winn-Dixie 00:28 Black And White in Commercials: Winn-Dixie
From Winn-Dixie commercial (2010).
A Winn-Dixie grocery store commercials employs black-and-white and color imagery. Contributed by Jeremy Butler
What are Caramel M&Ms Worth? -- Endowment Effect 00:15 What are Caramel M&Ms Worth? -- Endowment Effect
From What are Caramel M&M'S worth to you? (2018).
This short 15-second commercial shows an M&M Employee trying to 'buy back' caramel M&Ms but people won't sell them, even for a price higher than what they paid for. Contributed by James Tierney
Early TV Set Ads 05:07 Early TV Set Ads
From TV set commercials (1950).
This clips contains three commercials for TV sets: a 1949 ad for Westinghouse, a 1950 ad for General Electric, and a 1954 ad for RCA. Contributed by Christine Becker
Come to the Fun Home 03:20 Come to the Fun Home
From Fun Home (2015).
Children create a commercial for their family's funeral home. Contributed by Matthew Rousu
RCA Victor Remote Control Commercial 05:46 RCA Victor Remote Control Commercial
From RCA Victor Remote Control Commercial (1961).
This commercial for the RCA Victor Remote Control demonstrates the features of this convenient technology. Contributed by Kate Fortmueller
Boy culture in Atari commercials 06:07 Boy culture in Atari commercials
From Atari commericals (1980s).
gender and gaming history Contributed by Ethan Tussey
Diet Coke Ad: Paula Abdul 00:59 Diet Coke Ad: Paula Abdul
From Diet Coke/TV (1991).
This is a Diet Coke commercial featuring singer/dancer Paula Abdul as she performs for and with dead celebrities, Gene Kelly, Groucho Marx, and Cary Grant. It is one of several ads in the 1990s that resurrect dead stars to market products. Contributed by Kelli Marshall
Gene Kelly: Volkswagen Ad (2005) 01:01 Gene Kelly: Volkswagen Ad (2005)
From Volkswagen (2005).
This Volkswagen commercial (2005) recreates (or perhaps desecrates?) Gene Kelly's title number from the MGM musical Singin' in the Rain (1952). Contributed by Kelli Marshall
Metaphor in TV Commercials: Fiat 500 Abarth 00:59 Metaphor in TV Commercials: Fiat 500 Abarth
From Fiat 500 Abarth Commercial (2012).
A commercial for the Fiat 550 Abarth uses metaphoric sex to sell cars. Contributed by Jeremy Butler
Graphics in a Philco Refrigerator Commercial 00:57 Graphics in a Philco Refrigerator Commercial
From Pilco Refrigerator Commercial (1955).
The beginnings of 3D graphics in TV commercials Contributed by Jeremy Butler
Imbalanced Composition in a Lyrica Commercial 00:59 Imbalanced Composition in a Lyrica Commercial
From Lyrica Commercial (2010).
Visual composition in a Lyrica commercial. Contributed by Jeremy Butler
Editing Exercise Using 1959 Chevrolet Commercial: Variation 6 00:38 Editing Exercise Using 1959 Chevrolet Commercial: Variation 6
From Chevrolet Commercial: Variation 6 (1959).
Chevrolet station wagon commercial. Contributed by Jeremy Butler
Editing Exercise Using 1959 Chevrolet Commercial: Variation 4 01:07 Editing Exercise Using 1959 Chevrolet Commercial: Variation 4
From Chevrolet Commercial: Variation 4 (1959).
Chevrolet station wagon commercial. Contributed by Jeremy Butler
Editing Exercise Using 1959 Chevrolet Commercial: Variation 2 00:09 Editing Exercise Using 1959 Chevrolet Commercial: Variation 2
From Chevrolet Commercial: Variation 2 (1959).
Chevrolet station wagon commercial. Contributed by Jeremy Butler
Editing Exercise Using 1959 Chevrolet Commercial: Original 02:07 Editing Exercise Using 1959 Chevrolet Commercial: Original
From Chevrolet Commercial: Original (1959).
Chevrolet station wagon commercial. Contributed by Jeremy Butler
Dodge Commercial: "Walking" Variation 02:09 Dodge Commercial: "Walking" Variation
From Dodge commercial (1957).
A Dodge commercial with "Walking" (performed by Jake Berry) replacing the original audio. Contributed by Jeremy Butler
Dodge Commercial: "Mrs. Kelly's Chickens" Variation 02:09 Dodge Commercial: "Mrs. Kelly's Chickens" Variation
From Dodge commercial (1957).
A Dodge commercial with "Mrs. Kelly's Chickens" (performed by Henri's Notions) replacing the original audio. Contributed by Jeremy Butler
Editing in TV Commercials: Taco Bell Editing in TV Commercials: Taco Bell
From Taco Bell (2008).
A frenetically edited Taco Bell commercial breaks many of the rules of classical editing. Contributed by Jeremy Butler
Sound-Image Interaction 02:03 Sound-Image Interaction
From Dodge Commercial (Original) (1957).
An audio experiment can be performed with this public-domain Dodge commercial from 1957 that illustrates how contrasting sound can make an argument about the image. In the original commercial, shots of happy, productive workers are accompanied by a song about the joys of car assembly. The narrator sings/shouts, “Turn her out, Henry! Turn her out, Joe! We’ll put her together and watch her go!” The images show “Henry” and “Joe” “turning her out”. And the music punctuates the narrator’s exhortations with brass fanfares (there is no sound directly from the presumably deafening factory floor). It’s a clear, rhetorical, supportive use of song and music. But what happens if we change the music to make an editorial point. Look for additional Critical Commons versions of this commercial that accompany these images with Erik Satie’s Gymnopedie No. 1 and Ralph Chaplin's "Solidarity Forever." Contributed by Critical Commons Manager